Cashing in on crashes via brand placement in computer games: the effects of experience and flow on memory

The practice of placing brand names, logos and products into computer games is becoming increasingly popular.

Cashing in on Crashes Via Brand placement in Computer Games

The Effects of Experience and Flow on Memory

Lars-Peter SchneiderBAE Systems

T. Bettina CornwellUniversity of Queensland

. . . eating McDonald's products will improve a player's standing in the game, something like a health bonus. (Recent review of The Sims Online by MegaGames (2002); McDonald's paid to have its brand included in the game)

People are watching less television. From surfing the internet to watching PVR recordings and DVDs, people are migrating away from mainstream television and embracing the possibilities of the digital age. This shift...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands