‘It’s as vital as the air that they breathe …’

Fidelma Price, Chrissie Wells and Julie Hindmarch

With a relatively stagnant market, regulated to the point of no advertisements, SMA baby milk was hoping to increase its awareness of the sector.
  

'It's as Vital as the Air That They Breathe . . .'

The Development of a Segmentation of the Baby Milk Market

Julie Hindmarch and Chrissie WellsLeapfrog Research & Planning

Fidelma PriceSMA Nutrition

BACKGROUND

SMA Nutrition infant formula was first introduced in the UK in 1956 when the birth rate was almost one-third higher than it is today. Certainly 1956 was an interesting and diverse year for the UK: Sir Cyril Hinshelwood was one of two winners of the Nobel Prize for chemistry, the UK national committee for UNICEF was established and the Suez...

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