Impact of Gender Differences on the Evaluation of Promotional Emails

Advertisers are recognizing the internet's potential for helping firms directly communicate with consumers using media rich emails.

Impact of Gender Differences on the Evaluation of Promotional Emails

Marissa V. Phillip Philadelphia Convention & Visitors

Rajneesh Suri Drexel University

This research was conducted by the first author under the supervision of the second author while he was a visiting faculty member at Cornell University. Address all correspondence to Rajneesh Suri at the above email address.

The national “Do not call” registry (www.donotcall.gov) was recently launched to help consumers curb sales calls by telemarketers. With more than 60 million telephone numbers already listed in this registry by the end of 2003, marketers are bracing for...

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