Impact of Gender Differences on the Evaluation of Promotional Emails
Marissa V. Phillip Philadelphia Convention & Visitors
Rajneesh Suri Drexel University
This research was conducted by the first author under the supervision of the second author while he was a visiting faculty member at Cornell University. Address all correspondence to Rajneesh Suri at the above email address.
The national “Do not call” registry (www.donotcall.gov) was recently launched to help consumers curb sales calls by telemarketers. With more than 60 million telephone numbers already listed in this registry by the end of 2003, marketers are bracing for...