Passive vs. Button Pushing
A Comprehensive Comparison from Parallel TV Meter Panels in Québec
Pasquale (Pat) Pellegrini and Ken PurdyeBBM Canada, Canada
BACKGROUND
The Personal People Meter (PPM) is an audience measurement system developed by The Arbitron Company in the United States. It requires television and/or radio stations to place an identifying audio code and a time stamp in their output, using a special encoder. The code is inaudible and its insertion and transmission are completely automatic. A sample of the population is chosen and equipped with a small carry-around device similar to a pager. This device...