Passive vs. button pushing. A comprehensive comparison from parallel TV meter panels in Quebec

The authors report findings from an extensive analysis comparing two TV meter panels in Québec, Canada; the TNS Picture Matching technology (PMT) and Arbitron's Portable People meter (PPM).

Passive vs. Button Pushing

A Comprehensive Comparison from Parallel TV Meter Panels in Québec

Pasquale (Pat) Pellegrini and Ken PurdyeBBM Canada, Canada

BACKGROUND

The Personal People Meter (PPM) is an audience measurement system developed by The Arbitron Company in the United States. It requires television and/or radio stations to place an identifying audio code and a time stamp in their output, using a special encoder. The code is inaudible and its insertion and transmission are completely automatic. A sample of the population is chosen and equipped with a small carry-around device similar to a pager. This device...

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