Atlanta and Beyond
GPS and Traffic Modeling Come Together in a State-of-the Art Ratings System for Ambient Media
Joshua Chasin Warp Speed Marketing, Inc., United States
William McDonaldChief Statistical Officer, Arbitron Inc., United States
William RoseGeneral Manager; New Media; Arbitron Inc., United States
James TobolskiAdvertiser/Agency Services, Arbitron Inc., United States
INTRODUCTION
In developing a media ratings service, researchers typically measure exposures to media vehicles; or, more precisely, measure and report on the behavior of media usage. For broadcast, print, and online research, the somewhat insular world of the media researcher is quite sufficient for developing an...