Overcoming the Communication Gap
Public-private Partnerships Towards Sustainable Lifestyles
Christian LoeweIntegrated Product Policy, Sustainable Consumption and Eco-labelling, Federal Environmental Agency, Germany
Martin LichtlLichtl. Sustainability communication, Germany
The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper shows the need for a fundamental transformation of environmental communication related to the promotion of sustainable lifestyles and consumption patterns. In this respect environmental communication is seen as a multi- dimensional task to bring forward the needed socio-cultural transformation, which is associated with sustainable development,...