Overcoming the communication gap. Public-private partnerships towards sustainable lifestyles

Martin Lichti and Christian Loewe

The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper shows the need for a fundamental transformation of environmental communication related to the promotion of sustainable lifestyles and consumption patterns.

Overcoming the Communication Gap

Public-private Partnerships Towards Sustainable Lifestyles

Christian LoeweIntegrated Product Policy, Sustainable Consumption and Eco-labelling, Federal Environmental Agency, Germany

Martin LichtlLichtl. Sustainability communication, Germany

The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper shows the need for a fundamental transformation of environmental communication related to the promotion of sustainable lifestyles and consumption patterns. In this respect environmental communication is seen as a multi- dimensional task to bring forward the needed socio-cultural transformation, which is associated with sustainable development,...

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