Grasping the ungraspable. What is 'design' and what is the impact of its implementation in production, organisation, and communication, on business performance parameters

Jeroen Bloemen, Yves Van Handenhove, Marjan Desmedt, Gino de Vooght and Ben Decock

Supporting local businesses to become highly competitive is a major issue for many governments. Within this context the Flemish Minister of Economy ordered a study to examine the effects of product development and design implementation on business performance.

Grasping the Ungraspable

What is “Design” and What is the Impact of Its Implementation in Production, Organisation, and Communication, on Business Performance Parameters

Gino De VooghtCompagnie, Belgium

Ben DecockCompagnie, Belgium

Marjan DesmedtCompagnie, Belgium

Yves Van HandenhoveCompagnie, Belgium

Jeroen BloemenKabinet van Economie van Vlaanderen (Cabinet of the Flemish Minister of Economy, Foreign Policy and E-government), Belgium

INTRODUCTION

The market for products and services does not end at national boundaries. Increasing globalisation and the liberalisation of the international markets mean that the range of products and services is almost infinite for consumers. In this worldwide competitive arena,...

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