The newspaper's abandonment of 'paper'

Earl J Wilkinson, executive director of the International Newspaper Maerketing Association, sees the digital age pushing newspapers into new, innovative grey areas, and making fundamental changes to the way they operate.

The Newspaper's Abandonment Of 'Paper'

Earl J. WilkinsonInternational Newspaper Marketing Association

Any newspaper executive who is married to 'paper' yet flirts with 'new' may soon be in for a bitter divorce.

In the coxmplex calculus that is newspaper publishing, the impact of the digital age cannot be undersold. It is affecting newspapers in three ways:

  1. by creating a news transparency that is driving up information supply while driving down information demand

  2. by transforming the key value proposition of print newspapers from the timely breaking of news to one of analysis, depth, and packaging

  3. by making the experience of perusing...

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