'Are you tuned in?' Advertiser-agency financial stewardship & how Sarbanes-Oxley fits in

Ken Fakler

Describes the new Sarbanes-Oxley (SOX) Act in the US, whose objective is to improve firms’ accountability so as to avoid Enron-type scandals.

“Are You Tuned In?”

Advertiser/agency financial stewardship & how Sarbanes-Oxley fits in.

Ken FaklerErnst & Young LLP

Lately, many advertisers and marketing professionals have probably been hearing the term “Sarbanes-Oxley” and wondering what this means and how it affects their business. Others have probably been deeply entrenched in this process as art of their company's implementation of these new guidelines. Either way, there has been little written that explains how the marketing and advertising areas are directly affected by this legislation. By the end of this piece, the advertiser will learn more about Sarbanes-Oxley and how the importance of...

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