Automobile dealer distribution model. A case study among regional major cities in China

This paper develops an automobile dealer distribution model taking into consideration the unbalance in economic base and comprehensive strength among the 266 regional major cities in China.

Automobile Dealer Distribution Model

A case study among regional major cities in China

Lin LeiSINOTRUST Marketing Research and Consulting Ltd., China

Mingzhu QiSINOTRUST Marketing Research and Consulting Ltd., China

INTRODUCTION

Research Statement

With the auto booming in China, a reasonable automobile dealer distribution across the country has gradually come to be a biggest issue for almost all large automakers. However, a reasonable channel distribution depends to a great extent on an accurate forecast of sales volumes in various regions. There are 266 regional major cities in China that account for more than 90% of the entire automobile consumption...

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