Managing the Competitive Customer Relationship™
T.J. TangCMO Consulting International, China
Danny YangCMO Consulting International, China
Jianmin YuanShanghai Urban Social and Economy Investigation Team, China
Chongdao RenShanghai Financial Committee, China
THE IMPORTANCE OF CUSTOMER RELATIONSHIP
Facing ever-severe fierce market competition, every company tries craves to understand the foundation of its sustainable competitive advantages: what makes a company surviving and outperforming its competitors in the long run?
There is only one answer to the question: stronger customer relationship. In fact, the nature of market competitions is to compete for stronger customer relationship.
In current CRM practice, customer relationship...