The Impact of Low Birth Rates Towards the Life Stage Segmentation Model in CRM
Andy KungHong Kong Disneyland, Hong Kong SAR
Ivy CheungSynovate, Hong Kong SAR
Mayer LamSynovate Hong Kong SAR
INTRODUCTION
Customer Relationship Management (CRM) is about building customer loyalty, providing one-stop shop products/services and capturing more wallet share from the existing customers by regular cross selling and up selling.
In the past few years, CRM has developed from a concept / experimental stage to a mature stage where CRM applications and executions can be found in many different industries ranging from the servicing industries (such...