“Two Boys”
How 'Two Boys' Served Up 'Healthy & Tasty' Results for Kellogg
EXECUTIVE SUMMARY
This case demonstrates how advertising is one of the most important business building tools available. It isolates and measures the effect that the 'Two Boys' campaign had on Kellogg's Sultana Bran's brand performance, and so proves that effective advertising can deliver outstanding business results.
The return that Sultana Bran's 'Two Boys' campaign delivered to Kellogg was significant. The brand was in poor health prior to the campaign, faced an ambitious marketing objective and fierce competitive challenges, all within a category that was no longer growing...