'It's As Vital As The Air That They Breathe' The Development Of A Segmentation Of The Baby Milk Market By SMA Nutrition And Leapfrog Research & Planning
Julie Hindmarch and Chrissie Wells Leapfrog Research & PlanningFidelma Price SMA Nutrition
Why did we do the research?
SMA Nutrition infant formula was first introduced in the United Kingdom in 1956 when the birth rate was almost one-third higher than it is today. 1956...