Best In Brief
The great American beer?
David Choi and Martin Stack
The USA is a conundrum with regard to beer. A brewing colossus, it is the world's largest producer. Yet where marketing zeal has triumphed over tradition to deliver a bland tasting undifferentiated product. Over 85% of US beer so is homogenous that consumers cannot differentiate in taste tests. At one time the US had thousands of local breweries producing highly individualistic beers. Over time a de facto standard has become the norm and the beer market stuck in a...