Revels

Campaign to reposition Revels, a chocolate covered sweet in different flavours from Mars. TV ads built on childhood memories of the `risk’ in choosing these sweets.
Agency: D'ArcyAuthor: Robert Tansey

Revels

Eating Revels is a risky business

Introduction

This is a story of how groundbreaking confectionery advertising came from planning's recognition that Revels' apparent product failing was, in fact, the key to the whole eating experience.

There's bags more for everyone!

In 1999, nostalgia hit the chocolate world ...

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