Agency: Partners BDDH | Author: Jane Lingham |
London Underground
Litter pickers make the Tube run faster
The background
Making great ads for London Underground is tough. All of London and a great deal of the rest of Britain knows the Tube is far from a flawless product and that lack of investment is manifesting itself in operational problems throughout the entire network. It's now almost customary for the 'Good morning' greeting which accompanies a colleague's arrival in the office to be followed by 'I've had an awful journey in this morning' and then...