London Underground

Campaign for London Underground. Client objectives were to communicate: more litter pickers, more CCTV cameras and Transport Police in stations, more station assistants and customer help points.
Agency: Partners BDDHAuthor: Jane Lingham

London Underground

Litter pickers make the Tube run faster

The background

Making great ads for London Underground is tough. All of London and a great deal of the rest of Britain knows the Tube is far from a flawless product and that lack of investment is manifesting itself in operational problems throughout the entire network. It's now almost customary for the 'Good morning' greeting which accompanies a colleague's arrival in the office to be followed by 'I've had an awful journey in this morning' and then...

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