Brand Name: Pantene Pro V Client Name: Procter & GambleAgency Name: Grey Worldwide MoscowCategory for this Entry: Toiletries
Summary
The shampoo market is a very competitive and cluttered category in every geography, and competition for the hair care aspect of women's beauty is fierce. Image and the way this is communicated to the consumer is the key driver of the brand business performance. For several years, more and...
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