Newspaper Promotions: the Good, the Bad, the Profitable
Chris Reed SP Partnerships
Everyone does promotions and everyone loves them, right?
Well no! Not everyone does them and not everyone who does do them loves them. Promotions are one of those subjects where if there were two people in a room there would be three opinions.
They are notoriously hard to measure, very hard to implement on a long-term basis, but like drugs are extremely expensive and very...