Vodafone New Zealand - Mobilise

Vodafone had a major challenge in 2003; it was viewed as being fun-loving, irreverant and a bit of a rebellious underdog.

Mobilise

Agency: LOWE Worldwide  Advertiser: Vodafone New Zealand Awards: Corporate Reputation/Image (Silver)

Marketing Challenge

The rise of Vodafone against Telecom is something of a modern day David and Goliath tale. Vodafone has become the clear favourite in the New Zealand market, rising over the past six years from a 14% market share to nearly 60% (source Vodafone internal data). This success cannot be attributed to a single battle; rather it has been the result of long term strategic planning and creative implementation.

Vodafone is positioned as a...

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