Sports Celebrity Influence On The Behavioral Intentions Of Generation Y
Alan J. Bush University of MemphisCraig A. Martin University of Western KentuckyVictoria D. Bush University of Mississippi
'When I take my kid out and hit him ground balls at shortstop, he wants to be Derek Jeter. He doesn't want to be me. So any professional athlete who tells you he's not a role model is full of baloney'
- Father and Little League Coach (Pulley 2001, p. 131)
Sports and...