Search Engine Marketing: Where Do Agencies Fit In?
Ross Fadner
Trade journalists are usually on the periphery of what goes on internally at the companies we cover on a day-to-day basis. Certainly, we have our spies and our off-the-record discussions with sources but, for the most part, our task is to identify and write about trends, break news and turn PRspin into news.
In late July (2004), at the Jupiter Media Advertising Forum in New York, I had the rare opportunity of having several face-to-face, off-the-record discussions with many of the same industry analysts and professionals I speak with...