Winning the high street loyalty battle

In this article, Robert Diamond examines UK retail trading performance and finds declines in many of the big ‘heritage’ brands facing unprecedented types of competition.

Winning The High Street Loyalty Battle

Robert Diamond Diametric

You can't open a newspaper these days without reading about another troubled high street retailer. Looking back over 2004, M&S reported further declines in same-store sales, illustrated by the fall from being the UK's number one children's clothing retailer to fourth position in just five years. Boots cut 900 head office jobs and reinvested in stores in the face of an aggressive 70 million discounting campaign by Tesco. Dixons closed a third of their UK stores in the face of relentless supermarket...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands