Changing equity of private labels: Western Europe

This paper addresses the role of private labels within the perspective of Western Europe and reviews the main factors affecting private label development within the region, the future of private labels vs.

Changing Equity Of Private Labels: Western Europe

Thomas Bachl GfK Panel Services

Role Of Private Labels In Western Europe And Changes In The Past Five Years

Private labels do not play one single role in Europe but rather represent major differences with regard to importance of market share. The reason is the different degree of organisation and...

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