Developing an optimal product line using consumer preferences and cost data

Much of the activity of market researchers focuses on understanding the effect of new products on the firm.

Developing An Optimal Product Line Using Consumer Preferences And Cost Data

Steve Cohen SHC & AssociatesSusan Stoev Eastman Kodak Company

KODAK'S CHALLENGE

Eastman Kodak Company is a major worldwide manufacturer and marketer of imaging products including digital cameras and accessories. The digital camera line is an important contributor to Kodak's sales and profits, and as photography shifts from silver halide technology to digital technology, this camera line and its ...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands