Developing An Optimal Product Line Using Consumer Preferences And Cost Data
Steve Cohen SHC & AssociatesSusan Stoev Eastman Kodak Company
KODAK'S CHALLENGE
Eastman Kodak Company is a major worldwide manufacturer and marketer of imaging products including digital cameras and accessories. The digital camera line is an important contributor to Kodak's sales and profits, and as photography shifts from silver halide technology to digital technology, this camera line and its ...