Tim Broadbent BrandCon Ltd
In 1963, about the time Admap was born, Beecham began a review of advertising research methods. When I joined the company in 1976, the review seminars had become a major event for Beecham's research department and ad agencies.
Beecham was a force in those days. It advertised 120 brands in 60 consumer markets through Leo Burnett, OBM, JWT, Masius, McCanns, Royds...
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