Where are the media going?

In this introduction to seven articles in the ‘media futures focus’ of Admap’s anniversary issue, the author reviews the changing media landscape for TV, newspapers and magazines, outdoor, internet and direct marketing – and the implications for planning and research.

Where Are The Media Going?

A key driver of the move to media-neutral planning has been the dynamic changes affecting the media landscape, especially those caused by the unstoppable development of digital technologies that by now affect every medium, and the research that measures them all. In this section of the magazine, we look at developments affecting five major media sectors, and some of the implications of all this for ...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands