Time to reinvent the pitch

David Wethey

David Wethey, founder and chairman of Agency Assessments International (specialists in pitch management and agency relationships) casts an insightful eye over the new business pitch process.

Time To Reinvent The Pitch

David Wethey Agency Assessments International

Despite rumours to the contrary, I was not around for the first issue of Admap in 1964, but I only missed it by a year. I will not be around for the golden jubilee online issue either. But that does not stop me following the brief that all contributors in this anniversary issue have been asked to look at: what may happen over the next ten years. I am concentrating on my 'specialist subject' the pitch process. I do not have a problem with either the history or...

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