Convergence Across American And Korean Young Adults: Socialisation Variables Indicate The Verdict Is Still Out
Sejung Marina Choi University of Texas at AustinCarrie La Ferle Michigan State University
INTRODUCTION
Communicating globally has become an increasingly important part of today's businesses. Perceived similarities in taste and values across countries have inspired the global marketing activities of many multinational corporations (Levitt 1983). Worldwide, interactive communications through mass media and the internet have further fuelled the emergence of this global market (Frith...