Tackling obesity with a marketing approach

Martin Glenn

The president of PepsiCo UK wades into the obesity issue with an even-handed analysis of how sterile, unbalanced and counterproductive the debate has been to date.

Tackling Obesity With A Marketing Approach

Martin Glenn PepsiCo UK & Ireland

The UK, like most of the world, is having to come to terms with a new phenomenon of modern life, namely obesity. All over the world people are getting fatter: it's as much a trend in developing countries like China, as it is in the UK; it's a feature of Italian lifestyles (despite our infatuation with olive oil and the Mediterranean diet) and of Nordic lifestyles (despite policies in Sweden designed to combat weight gain, such as a longstanding ban...

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