Defining the gold standard for user centric global online audience measurement

Richard Goosey

The focus of this paper addresses the definition of “Gold Standard” for a very specific research field – user centric audience measurement, and in particular the sampling methodology for audience measurement.

Defining The Gold Standard For User Centric Global Online Audience Measurement

Developing global standards for online audience measurement

Richard Goosey NetRatings.com

Introduction

The process of setting standards in market research can be very long and tortuous. Only the brave tread this path, many take a few careful footsteps without realising the difficulties, whilst...

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