Why Diverse U.S. Cable Audiences Are Leading The Way In The Postmodern Age
A riot's going on!
Willis G. Smith W.G. Smith & Associates, Inc.
Research Overview
Many communications leaders, scholars and industry professionals are now suggesting that audience research and measurement is at crossroads at the onset of the 21st century and ushering in what many are calling the postmodern era (Gandy, McLeod, Mermingas, Starorsta, 2002-2003)....