Why diverse U.S. cable audiences are leading the way in the postmodern age

The research objective of this paper is to examine viewing behavior and trends arising from diverse U.S.

Why Diverse U.S. Cable Audiences Are Leading The Way In The Postmodern Age

A riot's going on!

Willis G. Smith W.G. Smith & Associates, Inc.

Research Overview

Many communications leaders, scholars and industry professionals are now suggesting that audience research and measurement is at crossroads at the onset of the 21st century and ushering in what many are calling the postmodern era (Gandy, McLeod, Mermingas, Starorsta, 2002-2003)....

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