The Canadian RTS study

Pat Pellegrini and Craig Dorning

By returning to the sample of Canadians who filled out a BBM radio diary BBM Canada was able to bring an extensive product and customer behavior database combined with BBM’s radio ratings to desktops in Canadian radio stations, agencies and advertisers.

The Canadian RTS Study

A single source study for Canadian radio stations

Craig Dorning and Pat Pellegrini BBM Canada

How the RTS Study Became the Largest Media-Consumer Study Ever Offered in Canada: Background The Canadian Radio Marketplace

 

The Media Industry in Canada

Advertising is a $10.5 billion annual business in Canada. The past 20 years have seen huge consolidation in the Canadian media...

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