Does recall-based audience measurement truly represent the audiences of speech stations?

The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom.

Does Recall-based Audience Measurement Truly Represent The Audiences Of Speech Stations?

The results of two surveys using electronic audience measurement in the United Kingdom - and the launch of the UK's first national survey

Kelvin MacKenzie and Bill Ridley The Wireless Group

Time for Change

The Wireless Group owns talkSPORT, the only national commercial speech radio station in the United Kingdom, as well as 13 local U.K. music stations....

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