Will The Public Ever Accept A Truly Portable Passive Meter?
Can the viewing/listening public be enticed to continuously wear a portable, passive media meter?
Lee Weinblatt The PreTesting CompanyAvery Gibson MediaCheck Inc.
The Problem
Current Audience Measurement Limitations
In the United States, the recent test of a wearable passive people meter, the Arbitron PPM, has left us with as many questions as answers. With the PPM's low response rates (less...