Will the public ever accept a truly portable passive meter?

The value of having household members wear passive media meters, both in and out of the house, is obvious.

Will The Public Ever Accept A Truly Portable Passive Meter?

Can the viewing/listening public be enticed to continuously wear a portable, passive media meter?

Lee Weinblatt The PreTesting CompanyAvery Gibson MediaCheck Inc.

The Problem

 

Current Audience Measurement Limitations

In the United States, the recent test of a wearable passive people meter, the Arbitron PPM, has left us with as many questions as answers. With the PPM's low response rates (less...

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