Pro-Line

The case starts in 2001, and the OLGC’s sports lottery franchise has hit $165.9 MM, its lowest yearly total since Pro•Line’s launch in 1992.
Agency: Bensimon-Byrne

Pro-Line

Advertiser: Ontario Lottery and Gaming Corporation Awards: Services General - Gold 

EXECUTIVE SUMMARY

Results Period for the Case: The second six months of fiscal 2001/02 (October 01 March 02), plus the whole of fiscal 2002/03 (April 02 March 03).

Base Period Used for Comparison: Year-ago, and ...

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