Agency: Palmer Jarvis DDB Vancouver |
Bait Cars
Advertiser: Insurance Corporation of British Columbia & The Vancouver Police Department Awards: Off to a Good Start - Gold
EXECUTIVE SUMMARY
Results Period for the Case: Q4 2002, Q1 2003
Base Period Used for Comparison: Year-ago, and historical trends where appropriate.
Car theft in Vancouver was reaching new heights. The 2001 rate was up 9% versus 2000, and all signs for 2002 showed that the problem was getting worse. The Insurance Corporation of British Columbia (ICBC) had tried...