Dr. Mom and Dr. Web: A Qualitative Analysis of Women's Use of Health Information on the Web

Vandana Shankar, Liza Stavchansky and Wendy Macias

The primary goal of this qualitative study was to begin to understand and gain insight into how women use the Web to search for health information.
  

Dr. Mom and Dr. Web: A Qualitative Analysis Of Women's Use Of Health Information On The Web

Wendy Macias The University of Georgia Liza Stavchansky Lewis Spectra Marketing Vandana Shankar The University of Georgia

Introduction

The third most common reason people go on-line is to search for health related information; this is after weather and sports and just ahead of pornography (Schifrin and Wolinsky 2001). In 2002, about 73 million American adults went on-line to search for health related information (Pew Internet and American Life 2002). Women...

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