One of the most difficult parts of any marketing manager's role is the development, and subsequent defence, of the communications budget. This is not because the process is especially difficult: there are a variety of ways of setting budgets, which have been amply aired over the years, and there is a reasonable consensus as to which of the various methods are more likely to lead to a sensible and ...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
