Stephan Butscher and Balraj Kalsi Simon-Kucher & Partners'
What do Bosch, 3M, Sony, Black & Decker and Philip Morris all have in common? They all employ a multiple-brand strategy in their product ranges to cater to different segments of the market. Bosch's Gaggenau brand, for example, targets the top-end white-goods market while the Neff brand caters for the more mainstream markets. In...
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
