How Can An External Audit Can Assist An Industry In Establishing The Credibility Of A Rating Service
George Ivie Media Rating CouncilNick Terlizzi Ernst & Young LLP
Introduction Why Media Research Auditing is Necessary
In the United States, the validity, reliability and effectiveness of media research is subject to self-regulation and monitoring through the accreditation functions of the Media Rating Council, Inc. (the Council or MRC). The Council was formed...