Recognising The Consumer Power In The Cable TV Market In Brazil!
Brbara Corrales EP-Escritrio de Pesquisa Eugnia PaesaniSimone Felisardo Globocabo-NET
Introduction: Cable TV in Brazil
TV in Brazil is a high involvement medium: it is present in 41 million homes (87%) with more than one set, adding up to a total of 60 million sets in use, tuned up to five hours daily. It is said that Brazilians have a passion for television. However, their...