Brand Recognition: Abstract Shape, Concrete Success
Gaston van der Laar and Lianne van den Berg-Weitzel Claessens Product Consultants
All around us we see brand-owners continually putting new brands on the market or reinforcing the position of existing brands. A relaunch or introduction often involves a new logo. That logo must become embedded in the minds of potential consumers at the lowest possible cost and in the shortest possible time. But what is a good logo? What conditions might we specify for its design? The Bacardi bat and the Nike swoosh...