Retail power - making or breaking the brand

Walmart is growing at over 20% CAGR (compound Annual Growth Rate), has a database bigger than the Pentagon and more staff than the U.S.

Retail Power Making Or Breaking The Brand

Brian Moore EMR-Namnews

With 10% of a suppliers sales and profits accounted for by a brand, and a retail customer producing 10% of sales and profits, it is perhaps wise to treat the two as equally important business units, while preserving brand integrity. In other words, the brand has to be sacrosanct. So much for the sales director's problems The real issue for brand owners and agencies is that as the grocery trade becomes more polarised and powerful, major retailers are now in a...

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