Life Stage Is Losing Its Meaning
How can we target the right people with the right message?
Davina O'Donoghue Evo Research and Consulting Ltd.Jennifer Whyte Lever FabergeDaniel Plettenberg Evo Markforschung GmbH
Research Background
Consumer Segmentation is very much the current approach to increasing sales and strengthening consumer communication. Whilst this approach of 'grouping' consumers using their behaviour and ...