Brand Essence - Resolving the Contradictions of the Dream Economy

Laura Parker and Chris Barnham

The Dream Economy suggests both a sense of something new and a sense of something contradictory… As the publicity for this conference claims; ‘Dreams are the New Reality, Art is the New Science, ‘Emotion is the New Reason’…..

Brand Essence Resolving the Contradictions of the Dream Economy

Chris Barnham Chris Barnham Research & Strategy Laura Parker Laura Parker Marketing Research

INTRODUCTION

The Dream Economy suggests both a sense of something new and a sense of something contradictory

As the publicity for this conference claims; 'Dreams are the New Reality, Art is the New Science, 'Emotion is the New Reason'..

This paper shows that such changes, real as they may be, are neither particularlynew nor that contradictory and that, if we are going to move forward in our...

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