The way we live now (Daily Life in the 21st century)

Graeme Griffiths and James Holden

This paper will demonstrate how the survey is already impacting on BBC strategy across a wide range of areas, showing the potential of time use data to shape and optimise business efficiency.

The way we live now (Daily Life in the 21st century)

James Holden BBC Graeme Griffiths TNS

INTRODUCTION

The BBC Daily Life study has been carried out every 5-10 years since the 1930's. The objective has always been to understand the UK public's time and media usage. As a public service provider it is essential that the BBC strive to understand the needs of its audiences, and the BBC Daily Life project has always played a key role in this.The basic principle of the study...

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