GlaxoSmithKline New Zealand Ltd - Upgrade Campaign

In 2002, GlaxoSmithKline was faced with the threat of losing almost $5 million dollars in sales when they had to discontinue Becotide/Becloforte, due to an international agreement to phase out CFC containing products.

Upgrade Campaign

Agency: Insight Consultants Advertiser: GlaxoSmithKline Awards: Consumer Durables (Gold)

Marketing Challenge

Over the last 10 years GlaxoSmithKline has grown to become New Zealand's largest supplier of asthma medicines. Early in 2002 however, this market leading position was challenged by changes to two of their popular asthma preventers: Due to an international agreement to discontinue CFC-containing products, GlaxoSmithKline's overseas supplier was ceasing production of Becotide/

Becloforte which used CFCs as a propellant....

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