Can
online polls produce
accurate findings?
Peter Kellner YouGov
Introduction
Ever since YouGov was founded in the spring of 2000 as an online polling and e-consultation company, it has been the subject of comment, inquiry, fascination and criticism. This is not surprising for, compared with traditional survey companies, its methods are radically different, its costs are lower and its media profile, relative to its size, far higher. If it is able to produce reliable data, then it is plainly in a strong, competitive position.Equally,...